Canadian Safe Boating Council
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Safe Boating Awareness Week launch - Toronto Event

In Toronto, the heavy rain and thunderstorms stayed away until the early afternoon; allowing a full morning to launch Safe Boating Awareness Week. The media turnout was excellent for the launch held at the Toronto Police Marine Unit on the waterfront in downtown Toronto.  MADD Canada promoted the dangers of drinking and boating and the effects alcohol can have on a person’s judgment with their ‘Intoxiclock’ and vision impaired goggles. Stearns provided a wide variety of ‘wearable lifejackets’ for both the media and the public to sample. Dusty Miller was on-hand to provide great boat handling and safety tips. Representatives from the Harbourfront Centre Sailing & Powerboating  and the Harbourfront Canoe & Kayak were available to provide demonstrations of how to be prepared for a fun and safe day on the water. The Canadian Coast Guard Auxiliary brought two of their rescue boats for touring and discussions on the types of rescue services they provide on Lake Ontario. The CSBC used this opportunity to launch their poster campaign for 2014, ‘Helping catch an Impaired Boater, call 911, created by Saatchi and Saatchi, in partnership with Lifesaving Society, MADD Canada and Pattison Outdoor.  Bobby the ‘Impaired, Caught and Mounted Boater’ was also on hand to talk about the consequences of drinking and boating. His message…. ‘Boat sober. Don’t make a bass out of yourself!’  Check out the video below!

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